Business process outsourcing (BPO) is the act of contracting work processes to external service providers as auxiliary – as opposed to core – business functions that can be either technical or non-technical.
Toutes les entreprises externalisent leurs services, des jeunes pousses aux sociétés du Fortune 500, et comme de plus en plus d'entreprises cherchent à devancer la concurrence, la demande de BPO a augmenté de façon spectaculaire. Souvent utilisé comme une alternative à la migration de la main-d'œuvre, le BPO est un excellent moyen d'exploiter les compétences des talents internationaux tout en leur permettant de rester dans leur pays d'origine.
Les différentes catégories de BPO
Souvent divisé en deux grands types de services, le BPO peut être rendu pour des applications de back-office et de front-office. Les processus commerciaux internes, comme les achats, relèvent des services de back-office, tandis que les services de front-office comprennent le marketing et le support technique. Grâce au BPO, il est facile de consolider ces services, de sorte qu'ils fonctionnent comme une seule unité au lieu de deux départements de services distincts.
Le BPO peut également être classé dans l'une des trois catégories suivantes et, selon l'endroit où se trouve le fournisseur, le processus peut être offshore, nearshore ou onshore.
Offshore vendors are located outside of the organization’s home country. An excellent example of an offshore vendor is a Spanish company using an offshore BPO vendor in South Africa.
Nearshore refers to BPO vendors that are in the contracting company’s neighboring country. For example, a BPO in the United States is a nearshore option in Canada.
Onshore BPO vendors are in the same country as the contracting company, albeit they might be in another geographical area. A contractor in Seattle (U.S) might use an onshore vendor located in Texas.
Les avantages du BPO
There are various reasons why organizations choose to outsource services. In addition to reduced taxes when dealing with offshore BPO vendors, U.S. companies also choose to outsource to reduce operating costs, expand their global presence, and increase the speed and efficacy of their operations. Here’s a deeper look at the benefits of BPO.
Business Process Outsourcing Reduces Operating Costs
Un facteur d'économie substantiel entre en jeu lorsque les entreprises choisissent d'externaliser des services au lieu d'embaucher une main-d'œuvre interne à temps plein. Les entreprises peuvent également utiliser des modèles à coûts variables lorsqu'elles externalisent au lieu de déployer des modèles à coûts fixes qui doivent être utilisés pour retenir les employés locaux.
Elle permet aux entreprises de se concentrer sur les fonctions clés
Many businesses choose to outsource services that aren’t directly related to their core functions and processes. For example, a U.S.-based brand won’t have to monitor localization projects as closely when they choose to use a Language Service Provider that is highly experienced in the matter. Instead, the company can focus on business growth, and together with its BPO services, the company will gain a competitive advantage, increase profits, and enhance its customer satisfaction ratings.
Permet aux entreprises d'étendre leur portée mondiale
Some outsourcing companies can service customers in many languages 365 days a year, relieving the contracting company of those responsibilities. Companies that outsource can strengthen their presence in multiple countries without risking having local divisions going redundant.
Business Process Outsourcing Enhances Flexibility
Businesses that outsource services are often better equipped to react to risks involved with launching new products and services. By outsourcing, the business can also realign its internal resources to ensure core business functions are placed on the top tier of the priority list. Since the contracting company turns to specialists for certain services, they’ll save time, improve accuracy, and increase their capacity simultaneously.
Quels types de services les entreprises peuvent-elles externaliser ?
There are several services that BPO providers now offer in an attempt to help fills gaps within organizations. Some industries that participate in BPO initiatives include business services, language services, retail and e-commerce, healthcare, pharmaceuticals, energy, automotive, telecom, banking, supply chain, capacity solutions, and asset management, to name but a few. Thanks to the rising popularity of BPO, many subspecialties have emerged. These include:
ITES
ITES - ou services basés sur les technologies de l'information - BPO fournit des services informatiques par le biais d'Internet. Ces services comprennent généralement des rôles d'analystes informatiques et d'analystes de service desk.
KPO
Knowledge process outsourcing (KPO) BPO focuses on research, analysis, and data processing services. In many instances, KPO services form part of core business functions, enabling them to sometimes make low-level business decisions. These services are often also linked to the vendor’s value chain since the sourcing business hires talent experienced in specific fields.
LPO (legal process outsourcing) also forms part of KPO, a subset comprising higher-level legal work that goes above legal transcription. Research process outsourcing (RPO) also forms part of KPOs and mainly focuses on research and analysis that supports marketing, biotech, investment, and business firms.
Voyage
As the name implies, this type of BPO pertains to all operations a business relies on for its travel logistics, such as car rentals and hotel reservations. Many airline companies engage in BPO to help streamline front- or back-office processes.
In general, BPOs specialize in specific services. They fall into following major sectors:
- Services d'interaction avec la clientèle
- Opérations de back-office
- Services informatiques et logiciels
- Services financiers et comptables
- Ressources humaines
- Services de connaissances
Ready to Thrive with a Business Process Outsourcing Strategy?
Due to recent shifts in consumer behavior and a higher demand for multichannel communication, the BPO industry has grown exponentially over the last few years. With more companies relying on cloud technologies, technical services like HR, web design, and accounting are at the forefront of the BPO industry’s focus.
L'externalisation de la transformation des activités (BTO) est également en hausse, car elle permet aux organisations d'accéder à des services de conseil qui offrent des fonctions de soutien traditionnelles et la capacité de réorganiser leurs processus afin d'accroître la croissance globale de l'entreprise.