Brand Growth and BPO: How to Get it Right

Brand Growth and BPO: How to Get it Right

Brand growth and BPO services are an excellent combination for any brand looking to expand its reach to international markets. But you need to ensure you’re using the right partner and outsourcing the right services in order to get it right the first time.

With this in mind, our Day BPO blog thought you might benefit from knowing a little bit more about how BPO services can help you to build your brand.

Your brand is your voice, and with this in mind, it is this voice that makes or breaks your business. This brings us to one of the first things you should consider when using BPO to help build your brand.

 

Is Your Brand Voice Properly Represented to Ensure Brand Growth?

As a business, you know exactly who you are and what you represent.  The way you communicate with your audience helps to make your brand’s voice to be heard.

你的品牌声音让你有机会展示使你的公司得以存在的个性和情感。你的品牌之声是你公司身份的一部分。当然,你的品牌形象包含了很多东西,但你的品牌声音是一个很好的开始,特别是在涉及到前台职能的时候。

你的品牌也有一个语气。在这种情况下,语气与应用在你的品牌声音中的情感转折有关。

确保你的外包商对你的品牌的声音和语气都有清楚的了解,这样他们就能轻松有效地将其传达给你的客户。

 

Is Your BPO Provider Engaging Your Customers?

Customer engagement plays a key role in the operations of any business. Repeat customers/clients are who make the business. It’s going to be the BPO’s duty (especially for front-office operations) to ensure that your customers are properly engaged and happy. By doing this, you eventually get loyal customers who more often than not become evangelists for your brand spreading the good news everywhere they go.

确保你选择的外包公司在与你的客户接触时了解 "如何",这样他们也就能很好地了解你公司的 "为什么 "并相应地履行他们的职责。

 

Does Your Company Culture Show Up Out There?

品牌文化,更常见的是公司文化,是一套共同的价值观、态度、做法和目标,它被编织在任何企业中。当然,你企业的品牌文化完全取决于你和那些参与其中的人。

也就是说,你的外包商应该对你的品牌文化有所了解,并在代表你履行其职能时采取相应行动。通过这样做,你所选择的BPO将知道对他们的期望,并相应地采取行动。

 

Does Your BPO Provider Understand Your Brand Identity?

When everyone understands the business’s brand identity, all other things fall into place in a more seamless manner. This is one of the reasons why brand identification is important.

Your brand identity helps to give consumers a reason to choose you because they identify with what your brand and company represents. Your brand identity sets the standard at which you operate which means that all players have to have to be on board.

这里有几个有助于你的品牌识别的元素,以及你的外包商在代表你时需要了解的内容。

  • 感知
  • 客户体验
  • 价值
  • 尊敬的
  • 可取性

 

Tips to Get Brand Growth and BPO Right the First Time

以下是你在选择合适的BPO帮助建立你的品牌时应该注意的公司文化的几个特点。

  • 他们应该有品牌忠诚度--与拥有消费者的忠诚度类似,培养外包商对你品牌的忠诚度也是一个好主意。
  • Educate them on your company and its culture – The onboarding process between you and your outsourcer is important. This is the key to exposing them to your company’s culture. You can offer training sessions, and provide training materials such as manuals and videos. You would treat them as if they were your very own employees.
  • 抛出一些福利 - 为什么不呢?如果你的外包商经历了入职过程,并开始适应公司的文化,以便更好地服务于你的消费者,你至少可以做的是抛出一些福利。

当然,这些福利不一定是什么高额的。你可以考虑不时地给你的外包商提供品牌材料,特别是在你有新设计的时候。这些福利也不一定要一直都是有形的,给予诸如免费的健身会员资格,甚至是员工折扣,也可以达到效果。

 

最后的思考

The BPO sector has come a long way since it gained popularity. That said, we were glad to enlighten you if you didn’t know that BPOs can indeed help to build your brand.

当然,在考虑将您的前台或后台职能外包时,戴氏BPO应该是您的首要选择。我们是一个多语种的商业外包服务,保证每次都有出色的客户体验。

Outsource with us here at Day BPO and enjoy increased savings, 24/7 support, a team of highly trained professionals, and the icing on the cake, services in every language.