Outsourcing a Marketing Service: A Comprehensive Guide

Outsourcing a Marketing Service: A Comprehensive Guide

If you’re interested in outsourcing a marketing service to help drive brand awareness and boost lead generation, you might be wondering how to get the ball rolling.

Not every organization can afford to run an in-house marketing department. The multitude of tasks involved in the marketing function can cause brands to get sidetracked and neglect their core functions. Outsourcing marketing functions to professional services firms is, therefore, a solution to thousands of businesses across the world.

In this article, we explore marketing outsourcing services, the benefits you stand to gain from outsourcing, and how to choose the right BPO provider.


Understanding Marketing Outsourcing

When outsourcing a marketing service, you contract professional services firms to do your marketing on your behalf. Instead of managing marketing tasks in-house, your teams are now free to focus on your core functions, which can help boost productivity and drive brand growth.  

While there are various marketing tasks that can be outsourced, four of the most commonly outsourced marketing functions include:

Planning and Strategy

A marketing strategy can help you define and rebuild your brand image. It’s also a great tool for figuring out how to expand your brand into new markets.

Outsource marketing services focus on marketing strategies to help organizations develop their brand personas and also assist with lead generation. From developing growth strategies and value propositions to positioning your brand and keyword planning, a marketing agency can help you plan the best route for entering a new market and ensure you stand the best chance for success.

Creative Processes

Creative marketing services offered by marketing agencies cover the creation of marketing materials that showcase your brand story and identity. These are then shared with your target audiences via social media and email campaigns.

It’s been estimated that up to 85% of B2B companies outsource their content creation, which also falls under the creative marketing services category. Other services that make up the creative processes category include the design of logos, emails, websites, apps, and newsletters that can all be used to promote your brand and drive lead generation.

Market Research

When you outsource marketing research services, your marketing agency will conduct a comprehensive marketplace study that analyzes your competitors and customers. This can highlight your Unique Selling Point (USP) for your marketing campaign. But getting there requires massive amounts of research and analysis, which can be too time-consuming to handle in-house. In addition to doing an in-depth analysis of the market and your competitors, your marketing agency will also do a SWOT analysis, which highlights your Strengths, Weaknesses, Opportunities, and Threats, all of which can help you strategize better.


Marketing operations is the engine that drives the whole marketing process. It covers every aspect, from strategy to reporting to ensure that all functions are optimized. A marketing firm can perform tasks including project planning, process management, managing marketing technology, overseeing compliance matters, and measuring the ROI of your marketing initiatives.


What are the Benefits of Outsourcing Marketing Services?

Here’s a quick look at the most significant benefits that brands stand to gain when they outsource their marketing function:

Cost-Effective Operations

Outsourced marketing services offer brands access to professionals with marketing expertise that have a broad set of specialized skills. And they offer their services at a reasonable price. Compared to what it would cost to train and employ in-house marketing team members, outsourced services are much more affordable.

Access to Effective Marketing Content

When you invest in outsourced marketing, you’re investing in high-quality and quantity marketing materials. Marketing service providers understand the importance of delivering regular content as it generates customer engagement.

Aside from producing SEO-optimized content and impressive graphic design elements, agencies also have access to the most innovative marketing tools and platforms. This means they can strengthen your marketing campaign to drive more organic traffic to your website and increase brand awareness.

Marketing Strategies that Align with Customer Preferences

In-house marketing departments can easily fall into the trap of using the same strategies repeatedly over time. But customer preferences and market change are always changing, and brands need to keep up with the trends.

External marketing agencies can bring in some fresh perspective and can help reinvent your marketing strategy. Since they’ll do research on your competitors, the market, and your company culture, they’ll also know how to make your brand stand out in a new light.

Great ROI

Marketing agencies are focused on generating new leads for their clients through digital marketing. This is one of the biggest benefits of outsourcing marketing services. When you invest in outsourcing, you’re also investing in guaranteed ROI and up-to-date growth reports.


Ready to Get Started with Outsourcing a Marketing Service?

It can be tricky to find the right BPO service provider to handle your marketing function. To ensure you partner up with the best agency, it’s essential that you understand your marketing goals and the kind of services that you’d like to outsource.

The points we discussed in this article should easily help you determine whether or not outsourcing is a good fit for your business. If it is, it can be the best way to level up and take your outreach to the next level.