Globalizing Your Brand with BPO Services

Globalizing Your Brand with BPO Services

The 21st century brought with it innovation, advances in technology, and convenience. The BPO sector is one of those many innovations that has also brought convenience. Companies are now seeing the benefit of BPOs and taking advantage of their many services. And there has never been a better time to consider globalizing your brand with BPO services!

If you’re launching a startup or any other kind of company in the US and you wish to serve an international market, the BPO sector may be able to help make this happen. Day Translations offers these services, and with 14 years in the business, you can trust us to expand your business internationally.

Let’s Zoom in on BPO: what it is, its services, and how DayBPO can help you and your business.


What Is BPO and How Can You Go About Globalizing Your Brand with BPO Services?

BPO means Business Process Outsourcing. This business model provides third-party services to other businesses on a contractual basis. As a business, investing in business process outsourcing means that you’re allowing them to handle specific operations on behalf of your business.

When the BPO sector first came on the scene, businesses would outsource the manufacturing aspect of the business. They did this as a way to save money on labor costs. Fast forward to today, many businesses across numerous industries and the globe use the Business Process Outsourcing sector to save costs on various essential services they would usually have done in the office.

Typically, a company may choose to outsource either front-office or back-office processes because they don’t have the resources for staffing or any other supporting functions in-house. Front-office functions include any form of customer service (whether over the phone or online), marketing functions, or sales. Back-office functions include vital functions such as Accounting, Information Technology /IT, Human Resources/ HR, or processing payments.

When businesses outsource their front-office or back-office processes, it yields better results because the jobs are done more efficiently, accurately, and at a lower cost.


What Are the Different BPO Services for Globalizing Your Brand?

Currently, the BPO sector continues to grow and includes two major types of services. They are:

Knowledge Process Outsourcing or KPO – In this area, BPOs provide businesses with their advanced expertise in areas such as:

  • Accounting and Finance
  • Website Design
  • Content Creation
  • Legal Processes

Because the legal system can be so broad and complex it is separated as a subset of KPO. Another subset is known as Research Process outsourcing/ RPO also exists and is data driven. A RPO attracts companies such as marketing agencies and businesses in the pharmaceutical group of companies.

Information Technology Enabled Services or ITES – This type of BPO handles all things IT and provides customers with solutions in this area. The areas of specialization for ITES include:

  • Service Desk Analysis
  • Technical Support/ Tech Support
  • Production Support Analysis

On a broader scale, we can further break down the two major BPO service types into five general solutions for businesses. These are:

Customer Support

Customer Support may be the most popular BPO solution for companies no matter the industry. The more businesses grow, especially internationally, the more customers they receive. With more customers come more inquiries and purchases. As long as growth is scaling rapidly, more staff is required to manage the influx of customers. To save your company the cost of hiring and training additional professionals, why not leave it to a sector specializing in such solutions?

Outsourcing customer support allows 24/7 assistance across the globe with the additional benefit of multilingual customer support specialists. It’s a win-win if you ask us. At DayBPO we offer Omnichannel Outsourced Business Services that are perfect for you.

Your customers will receive all the assistance they need through high-quality services.

Data Entry

Although Data Entry is usually an entry-level task, it becomes daunting, especially when an influx of data needs sorting and manual entry into systems and databases. It is also very time-consuming.

The simplicity of data entry does not take away from it being a necessary function for a business’ operations. If your company has limited human resources, for example, outsourcing data entry increases productivity and allows you to focus on more important tasks instead.

DayBPO offers global back-office solutions to ensure a smooth and effective running for your business. Let us help you to not only keep a record of your data but also manage it.

Human Resources

Taking advantage of external hiring agencies is becoming the norm these days. The hiring process, for example, is cut in half by outsourcing your Human Resource department.

Outsourcing your HR department also means that training and integration take a deeper focus, filing and legal matters attract more focus, and payroll issues are solved faster and handled more efficiently.

Accounting and Finance

Also on the list of popular BPO services are accounting and finance. Having a dedicated team to focus on all your finances is a plus. Many BPOs in the accounting and finance sector help to add value to businesses. Not only do they handle accounts, but they also assist companies with budgets, audits, and financial forecasts.

Your business will grow with their specialized services in market research, managing investments, and providing critical financial insights. Your accounts and finances receive the attention they need from a dedicated BPO specializing in accounting and finance.


The importance of marketing cannot be overstated. More companies are seeing the benefits of investing in marketing, so it is now a popular service to outsource.

From Search Engine Optimization (SEO) to Market Research, the possibilities are endless, and the benefits are sure when companies outsource their marketing. Think about how much-undivided attention will be paid to your company’s landing page, detailed content creations, and the conversion of leads to customers; your company is sure to stand out among others when investment in marketing becomes a priority.


Final Thoughts on Globalizing Your Brand with BPO Services

The BPO sector has come a long way and is now an innovative way to do business and get critical tasks done at an affordable rate. If you have a business in America and wish to take it to another level locally and internationally, then DayBPO can help.

We offer multilingual BPO services that will undoubtedly strengthen your brand and improve your customers’ overall experience. Imagine the possibilities of putting virtual offices for your business worldwide—including countries such as China, India, Turkey, and the European region.

Of course, our team of highly skilled individuals is available 24/7 to answer your queries and concerns and to help you get started on saving costs and optimizing your business for a more significant market share.

Get in touch today to see how we can help.