Business Technologies to Help Your Brand Grow

It’s been just a little over 2 years since the devastating onset of the Covid-19 pandemic. Many companies, no matter their size, have had to reshape their management structures and working remotely has become the solution for many. We also saw an influx of valuable and innovative business technologies to help businesses adapt to all the changes.

Today our blog explores a list of 5 technological tool categories your business can use to make your processes and your team work better and more efficiently.


The Best Business Technologies for Brand Growth

#1 – Business Management Tools

Business managers and their bureaucratic practices are played out and take up way too much time; time that can be put to way better use. There are many reports and spreadsheets that businesses need to set up in order to have proper workflow. Of course, it takes time and may even need the input of an entire team.

Look no further, here are some project management platforms that are dedicated to helping you organize your days, weeks, and months more efficiently:


Evernote is a note-taking app that helps you to collect data and organize it in an easy and accessible way. As a cloud-based app, it allows you to add pictures, videos and even audio recordings. It has note tags that work in the same way a hashtag would. The tags are useful to search through your notes and categorize them for later use.


In case you haven’t heard of it before, Trello is a user-friendly project management tool. It’s great at simplifying tasks and allows you to keep track of several activities all at once. It saves time and it can be used by more than one user to organize content and schedules.


Asana is a project management platform that comes with an excellent free plan. You’re able to set up task lists for you and your team, use collaboration functions to organize your team, and layout boards with necessary reminders.

Google Drive

Google Drive is a cloud-based storage option that is easy to use. It offers a maximum of 15 gigabytes of free storage and can store anything from photos, emails and any other file that is important for your business.

The platform also offers a suite of tools perfect for you and your team if you prefer to use alternatives Microsoft office. You can create documents, sheets, slides and there are also templates available for an array of business documents such as reports, letters and so much more.

With the newest updates to Google Drive, you and your team are able to collaborate even better by being able to present tabs you are working on with your team through video call. Of course, there are many more features, we’re just naming a few that stand out.


#2 – Analytics Tools and Technologies 

In this newly developing digital world, more than likely you’re going to keep track of a lot of numbers, and we mean a lot. Supplies, contact information, prices, costs, inventory, wages, taxes, and the list goes on.

These are the best apps for analyzing your data and organizing your findings:

Google Analytics

Google Analytics is a great tool for following up on your site’s traffic and learning about your visitors’ behavior. You can also use this tool to verify the impact your marketing decisions have made on your customers and update the kind of content and format you offer. Google Analytics also develops personalized suggestions for your website.


With this platform, you’re sure to avoid any data leaks and inefficient processes within your business. It’s a good alternative to Google Analytics that gives you control over your data.

Matomo allows you to collect information from different sites and visualize it in an organized manner. You’re also able to extract insights and improve your website overall.


#3 – Content Marketing Tools and Technologies to Help Businesses

As a forward-thinking business owner, you need to be constantly updated with new trends. This includes your customers’ behavior and their presence on social media and other entertainment apps and platforms.

With the right content marketing tools, you’re able to set up a strategic marketing approach that distributes valuable and relevant content. By doing this, you’re going to attract and retain the right audience and provide them with useful content to solve their concerns.

Below are some great apps specifically for this purpose:


With Buffer you’re able to manage all the messages and news related to your website across multiple networks. Instead of dealing with many platforms to reach your customers, Buffer allows you to create your content and it does the job of automatically appearing in different apps and platforms. Your followers are able to be easily updated on discounts, new products, and more.


CoSchedule is a marketing calendar that integrates with WordPress and social media profiles. It also comes with training material to help with your content management and marketing strategies.

CoSchedule is a cloud-based platform, which means you can upload messages in different formats and organize their distribution.


Camtasia is a great software to use for recording your screen and producing videos. You may want to set up demonstrations or tutorials about your website, the options to do so are readily available within this software. You’ll find camtasia very useful if you have these needs for your business.


#4 – FinTech Business Technologies

You’ve probably been looking for a great online invoicing service to run simple and clear payments for your company. As long as you’re in business, you need to stay up to date on transaction fees, since they’re different, depending on the service you choose.

There’s a lot to do when it comes to your business’ finances. And you don’t need to be an accountant to get it right. Here are some great financial platforms to help get going.

Amazon Pay

Amazon pay is a great service to integrate with your website. Your visitors are able to pay instantly, and you can receive online payments instantly.


This is one of the most popular apps that offer online payment services. With PayPal, you’re able to accept credit card payments online using just your smartphone. The app grants you access to invoices in your account to help you keep track of payments.

Apple Pay

Apple Pay uses touch and face ID as its login, which is a great security measure for processing payments. Your Apple user customers will appreciate this easier and faster way to transfer money.

Google Pay

Google Pay allows its users to make payments from computers, smartphones, and other electronic devices using their Gmail account.

With a Google Pay account, you can store credit and debit cards as well as gift cards. This platform focuses on protecting the data of your customers, so their payment information is secure. It’s crucial to guarantee the safety of your clients’ financial information always.


Wrapping Up

Every tool mentioned above is able to help improve the productivity and efficiency of your business in one way or another. You can make a gradual progression to a modern and effective way to run your business using these tools for sure.

Of course, operating a global business requires great, effective communication. Let DayBPO help you make a connection with the world through our innovative business process outsourcing services.